Marketing to Attract Tourists (MTAT)

About this grant

The Marketing to Attract Tourists Program provides funding to support the tourism sector throughout Pennsylvania in attracting the 72 million people who live within a four-hour drive of Pennsylvania to experience The Great American Getaway. In order to increase awareness of the thousands of quintessential getaway experiences throughout Pennsylvania, the primary goal of the program is to fund projects that increase awareness of Pennsylvania’s destinations and attractions through marketing and advertising initiatives. There are four programs offered within Marketing to Attract Tourists: The Great American Getaway Co-Op: open to destination marketing organizations and tourism-related businesses who partner to develop an outdoor, culinary, historical/cultural, or urban travel experience that will inspire visitors to discover Pennsylvania: The Great American Getaway. Secure More in Sports: open to entities which attract and secure new consumer, league, youth, amateur or professional sporting events to Pennsylvania that will result in a large influx of visitors who will stay for two or more nights. Grants can be used for marketing and sales outreach, bid fees, rights, and other expenses associated with the ability to pitch and win a bid. Big Stage Events: open to entities that attract big stage events such as major concerts, conventions and conferences to Pennsylvania which will result in a large influx of attendees that will visit for three or more overnight stays. Grants can be used for rental costs, shuttles, marketing, receptions, speakers, production, and other costs. The General Marketing to Attract Tourists Fund: open to destination marketing organizations and tourism-related businesses which attract the 72 million people who live within a four-hour drive that seek funding support to raise awareness of their destination and/or to execute an event that will attract out-of-state visitors.

Eligibility requirements

Individual destination marketing organizations; Tourism-related businesses; Coalitions of regional, industry or activity-based groups.

• Nonprofit
• Business
• Individual

Contact information